by Mary Wakefield Buxton –
NAPLES, Fla. — One day a large, colorful postcard arrived for me in the mail similar to those politicians looking for votes sent us these days. (By the way, while I am writing about the mail, I want to take this opportunity to pat the Urbanna Post Office on the back because of the splendid service it provided us in forwarding our Urbanna mail this winter. Thank you!)
On the front of the postcard written in bold letters against a gorgeous shot of the white beach on the Gulf announced … “Out of the building and at the Beach!” Curious, I read on and discovered the card was an invitation for me to join a new kind of church in Naples.
Is Christianity marketing religion these days by advertising services by direct mail? By offering a church with no building that meets on the beach?
Yet, almost immediately I thought — well, why not? Doesn’t every business use direct mail advertising these days and isn’t that where everyone is during good weather and since Florida enjoys pleasant weather year round, why not offer church services where the people are?
