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Getting the word out in Middlesex

‘Reaching Your Audience’ workshop is Feb. 20 in Saluda

by Dave Cryer

Do you belong to an organization, church, agency or club in Middlesex?

Do you ever have an event, activity or plan that you need to publicize?

Have you ever been disappointed by the response to your event?

Often an organization has an event of interest and needs to spread the word to a specific group, demographic, or to the whole county. This can be especially difficult in a rural community.

A panel discussion at 10 a.m. on Thursday, February 20, at Saluda Baptist Church titled “Reaching Your Audience” will address strategies that can help you reach and inform the individuals, families and/or groups you want to reach. The public is invited to attend.

Compounding the difficulty is that many people we want to communicate with are not listening for one or more reasons. They may not have internet access, read the local paper or be able to get out on a regular basis. Others, such as our younger audiences, often speak a “different language” than the people trying to communicate with them. The bottom line is we need to get our message to the target audience and in a language/method they will be attentive to.

Our program will begin with brief talks by individuals experienced in different areas of communication. They will provide both venues and methods to get your message to as many people as possible, especially those you want to reach. Hopefully this will make all of us more proficient communicators and help bring your services to as many people in need as possible. Our goal is that people will leave the meeting with a “menu” of options to reach the largest audience possible for your goal.

The program agenda for our panel discussion is:
  • Welcome and introduction.
  • Print media (Southside Sentinel editor Tom Hardin).
  • Reaching churches (Pearl Gresham-Blake, Middlesex Ministerial Alliance).
  • Using web-based and social media (Steve Dunkel, research and technology, Middlesex County Public Schools).
  • Radio, creating a Public Service Announcement (Dennis Burchill, general manager, Two Rivers Communication).
  • Open discussion, questions and answers.
  • Upon conclusion of the above panel discussion, Leslie Franklin, Regional Grants Management, River Counties Community Foundation, will present a preview of a new funding opportunity available to qualified human service organizations in Middlesex County.
  • Announcements and adjourn.

Middlesex Partners in Progress is the sponsor of the panel discussion, and its programs usually last less than one hour. The public is invited to attend.

posted 02.12.2014

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